This deck was funded through a Kickstarter campaign. https://www.kickstarter.com/projects/kingswildproject/kings-wild-tigers-playing-cards
The Limited Edition deck comes in a matchbox style box with a plain white tuckbox inside it. The card with the matches on it is meant to be placed so it will be visible when you slide open the matchbox. The box even has a rough 'striker' area on the side just like an actual matchbox.
