The six of hearts. You don't need to see it. All you need to do is mention its name and it's called into existence by your imagination, fully formed in your mind. It's a strange but brilliant phenomenon. You don't need to be shown images of famous pop culture moments/landmarks, because you already know them. The Statue of Liberty Hendrix at Woodstock Houdini in Chains In the same way, playing cards exist beyond a physical form, iconic shapes lodged within our collective memory. "This back design is your favorite back design, because it's every design and no design...all at the same time." The Ace of Spades you conjure up and the courts you know best, yet iconic and recognisable to everyone. There's desperation in distraction. This deck has none. Opening this deck, destroys this deck. The tear-strip tuck case authenticates perfection. Once opened, it can be never fully closed. A commodity to users, a necessity for collectors.