59Fifty New Era deck was made by U.S. Playing Card Co. for the New Era, a sportswear and cap company. The brand 59Fifty is a headwear/sports cap line for men. These cards were made a promotional item for stores in Japan. They were not available in rest of the world. The decks have red and blue pips and the jacks, queens and kings all sport the company\\\'s caps. The deck contains three jokers and a custom ace of spades, and one promotional card. The backs are traditional Rider Back in gold and black. There were two versions of these cards in existence: White version (more common) and Gold version (the rarest).

This deck was originally given out to customers who spent at least 5,400 Japanese Yen during the grand opening of New Era Okinawa store in Japan on 25th of April 2015.