"La vache qui rit" or "The laughing cow" is a popular brand name of processed cheese in Europe. In its country of origin, France, there is a whole museum dedicated to the history of the brand where they also sell merchandise.

This deck is sold there.

sources:

https://en.wikipedia.org/wiki/The_Laughing_Cow

https://www.lamaisondelavachequirit.com/en/shop/leisure/

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