Earlier this year The Magic Firm offered our first custom deck: Bicycle Insignia Back. It exceeded our expectations and hit its funding goal in just 16 hours. It continued to dominate and we unlocked the beautifully minimalist White edition. We came SO CLOSE to unlocking additional colors. We've printed and delivered the original run and couldn't be happier. To say the Black and White editions turned out great is an understatement. We love them, and the responses we've gotten have been through the roof. Based on the feedback we've gotten (and let's face it, our own desire to hold them in our hands) we've decided to do a new campaign for the Insignia Back deck with the classic Red and Blue colors. We will be using the exact same colors that US Playing Card uses for their Red and Blue Rider Back Bicycle decks.

Bicycle Insignia Back is the first custom deck of playing cards from The Magic Firm. Printed by the US Playing Card Company, the Insignia Back deck embodies a timeless feel. The iconic Bicycle logo adorns the card backs in a classic casino-style placement, creating a simple elegance that makes a bold statement.

Bicycle Insignia Back is the first custom deck of playing cards from The Magic Firm. Printed by the US Playing Card Company, the Insignia Back deck embodies a timeless feel. The iconic Bicycle logo adorns the card backs in a classic casino-style placement, creating a simple elegance that makes a bold statement.